Tom Froese


News and Ideas from the Studio of Tom Froese

Posts tagged process
How Briefs Help You Avoid Rejection in Your Work

To me, one of the biggest hitches when making creative work for others, is getting on the same page — for us to know what we are being asked to do, and for the client to know what they are asking for in the first place. In no. place is this more directly addressed than at the very, very beginning of a project — almost before it even becomes a project. I’m talking about the brief.

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